British graffiti writer and artist INSA was invited by Protein to be a part of the five original short films on Random Acts on Channel 4 in England. The two-minute long short film is entitled Looking For Love In All The Wrong Places, and it will air at midnight on Valentine’s Day. Once the program airs on TV, it will be available for viewing on the Random Acts website. INSA cleverly turned his signature imagery into reality by composing an experimental medium, backed by music produced by UK beatmaker Darkhouse Fam.
INSAʼs work, contrary to what some may think at first glance, speaks to an inquisitive and informed viewership. His beautiful women, large bottoms, oiled skin, gold chains, high heels or name brand sneakers serve as modern icons and symbols of our lavish, unsatisfying, and money obsessed lifestyles. Providing a critique of excessive consumer culture and commodity fetishism – represented throughout as the objectified female body – INSA uses the inherent “want” of humanity in this most modern context to ask whether this is the real route to happiness. Using heavy irony and self-awareness INSA explores the contradictions inherent in striving for money, success and happiness.
Check out more videos featuring INSA.